WHAT'S YOUR STORY?
Start a new brand, refresh an existing one, or initiate an important product or service-line campaign. Our proprietary, five-step process begins with both quantitative and qualitative research. Then, we add in detailed competitor analysis, industry trending, and consumer polling. Next—and this is our favorite part—we dive into your organization’s front-line employee and executive teams to (re)discover the unique, authentic essence of your brand.
Alas, we get artsy! Our team creates compelling visuals and messaging that resonate with your audience. It's your story—where you’ve been and where you’re going.
A Brand Story
In 2019, Florence Bank wanted to boost brand integrity in their marketplace. They felt it was important to celebrate the community, create an impact, and showcase the marketplace.
Goals of the project:
STA learned that the people of Western, Massachusetts would respond to a community bank that was lighthearted and showed genuine connection to community, local business, colleagues, and lifetime events