Welcome to experiential marketing

It’s probably no surprise that traditional advertising is becoming less effective for the next generation of consumers. Today, it's not just about buying products. It's about having the experience, and sharing that experience online with social circles.

 

We get it. Sean Tracey Associates specialize in experiential events and marketing. From conception, production and implementation, we've got the digital energy that goes into every great event.

 

 

 

(Another Sample)

Be in the Moment

DRIBBLE PARADE

In 2017, Sean Tracey Associates coordinated and managed the Florence Bank’s Dribble Parade. To generate buzz for a new branch opening in Western MA, the event featured Basketball Hall of Famer Teresa Edwards

 

The goal was to bring the community together and celebrate an iconic element of Springfield and Western MA.

 

Not only did this event create excitement and buzz but it also sparked countless earned media across local press, social media, and on-air mentions. We leveraged the opportunity via video.